Cadbury's cynical joke

I find it darkly cynical that Cadbury pioneering nanotechnology in its packaging, if not candy and food products, has the arrogance to allude to the treachery of unstudied new nanoparticle release with its advertising slogan

Here Today Goo Tomorrow

Grey Goo, as wiki describes "is a hypothetical end-of-the-world scenario involving molecular nanotechnology in which out-of-control self-replicating robots consume all matter on Earth while building more of themselves—a scenario known as ecophagy ("eating the environment")".

The new "innovation is the twisted chocolate: “It’s no Creme Egg… it’s Twisted!”
the ads protraying the sinister birth of an evil thing that causes mayhem.

Is Cadbury is bracing itself for what little controversy we might muster, further dumbing us down so that all we really feel, deep down in our candy stuffed guts, is "gorge for the moment" apathy? Its all a conspiracy anyway Cadbury, right?
wink wink nod nod.