Can't argue with this apple?

photo of the cisgenic apple from: Researcher bites into forbidden fruit

Also see here for background story

A central theme of biotech public relations is, in their words to " placate the misinformed public opinion by using clever technologies to circumvent traditional unfounded criticisms of biotechnology."

Enter Cisgenics, where the industry contends that
" most of their (the public's) weak arguments are disabled via these techniques. Unfortunately, the end product is the same, maybe even less effective, than if traditional transgenic approaches were used, and it takes a lot more time and money to make it happen.

This is just one example of how scientists are cleverly working around warped public perception problems to solve real issues, and enhance sustainable production. Cisgenics will be at least a stop-gap solution in the European Union until public education and perception refocus real problems in sustainable agriculture. For now, the practices of cisgenics may be the central means of introducing traits to plants that can benefit the consumer and environment without the lengthy breeding process, and most of all without raising the ire of those that seek to stop transgenic technology.".

quoted from cisgenics-transgenics without the transgene